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BLOG POSTS

Why leaving your “Expert Comfort Zone” could be the First Step to become a leader
If you’ve been following my blog at www.aemartinez.com, you know that I frequently discuss the challenges technical professionals encounter when they are offered—or begin

Too many Chefs, not enough Cooks
A few days ago, I came across a picture on LinkedIn that made me laugh, but it also highlighted a common issue we face

Who has the best Excel sheet in the office?
An unspoken Battle of Sheets As I have mentioned several times, I’ve been in the corporate world for quite some time now, and there’s

How AI is Remodeling B2B Sales and how you can keep up
Let’s face it: we are getting closer to the scenarios portrayed in “Black Mirror.” AI is no longer a futuristic buzzword reserved for tech

Closing isn’t selling
One of the most common misconceptions in sales is that closing a deal is the same as selling. Many junior sales managers, and even

The Micromanagement Trap
Micromanagement is a significant barrier to motivation and performance in sales teams. While some level of control and structure is essential for any organization,
External Articles
Below are some interesting links to other websites (articles, videos, podcasts, etc.) that can complement the articles on my blog.