Alexander Martinez coaching solutions

A non-traditional negotiation strategy

An idea based on a topic that could be political A few years ago, I asked an Iranian client about his opinion regarding the sociopolitical situation that his country was experiencing with the United States. I was curious about it because the representatives of this company were very open to Western culture; they did business […]

What does it take to be a good negotiator?

That is really a difficult question. I wouldn’t even know where to start to analyse it. I have certainly read many negotiation books and found myself in various situations arguing (I mean negotiating) with important people on some point on which we have not agreed. I will focus on commercial negotiations related to selling products […]