Alexander Martinez coaching solutions

Is coaching for me?

First, let’s clarify that I am referring to executive coaching in this article, which differs slightly from sports or life coaching. According to the International Coaching Federation (ICF), coaching is defined as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. The process of coaching […]

Why choose coaching instead of consulting?

Those trained to be executive coaches must spend many hours perfecting the underappreciated art of not giving advice. This must sound very strange, and indeed it is in some ways. As soon as I began my training as a coach, I attended a seminar where we were told not once but at least five times […]