Alexander Martinez coaching solutions

When Leadership Alignment Goes Awry

Leadership alignment is a crucial yet frequently overlooked factor in growing businesses or startups’ dynamic and often high-pressure environments. It’s not uncommon for co-founders, partners, or key decision-makers to begin their journey in perfect harmony, united by a shared vision. However, as the company grows, so do its complexities—and, with them, the potential for misalignment. […]

Some ideas to control my emotions when negotiating

In previous articles, I mentioned what, in my opinion, it takes to become a good negotiator. Clearly, hours of practice and effort combined with knowledge will get you where you want, but there is one element that can ultimately compromise the outcome of the negotiation. Emotions can dominate a conversation, hijack it and take it […]

Is it convenient for me to sell in international markets?

Many people who have small businesses and have grown enough to position themselves well in their local markets ask me if there is any difference between selling in your country and international markets. In my opinion, there are quite a few differences in many aspects. I will try to expand this idea based on my […]

A non-traditional negotiation strategy

An idea based on a topic that could be political A few years ago, I asked an Iranian client about his opinion regarding the sociopolitical situation that his country was experiencing with the United States. I was curious about it because the representatives of this company were very open to Western culture; they did business […]

Surviving sales prospection: Cold calls

Nothing scares a salesperson more than the thought of prospecting. Start from scratch, find potential customers and figure out how to convince them to listen to you. Be aware I am not referring to Bibles selling in which you go from door to door or salespeople who wait for the client to come and explain […]

DISC styles explained (3) – Stability (S)

General information The original name was submission. In subsequent years it was modified as it was considered that stability better described this style. These folks are generally very calm. They could be quiet or reserved depending on how high their S-level is compared to other styles. They do not like to be the focus of […]

How can I overcome the fear of selling?

I have been thinking for a long time about what title to put for this post. I recognize that “fear” could be a bit of an exaggerated word for what I really want to explain. Perhaps the most appropriate term would be “insecurity”. Naturally, if at any point you decided to take up sales as […]

What does it take to be a good negotiator?

That is really a difficult question. I wouldn’t even know where to start to analyse it. I have certainly read many negotiation books and found myself in various situations arguing (I mean negotiating) with important people on some point on which we have not agreed. I will focus on commercial negotiations related to selling products […]