Alexander Martinez coaching solutions

The Ultimate Negotiation Playbook

In the intricate world of negotiation, many strategies claim to provide an advantage. However, based on my experience as a sales executive and my extensive literature research, only a few consistently prove their effectiveness across different situations. So, here are my top five negotiation strategies: BATNA, the Interest-Based Relational (IBR) Approach, Anchoring, Mirroring and Labeling, […]

Some ideas to control my emotions when negotiating

In previous articles, I mentioned what, in my opinion, it takes to become a good negotiator. Clearly, hours of practice and effort combined with knowledge will get you where you want, but there is one element that can ultimately compromise the outcome of the negotiation. Emotions can dominate a conversation, hijack it and take it […]

A non-traditional negotiation strategy

An idea based on a topic that could be political A few years ago, I asked an Iranian client about his opinion regarding the sociopolitical situation that his country was experiencing with the United States. I was curious about it because the representatives of this company were very open to Western culture; they did business […]

What does it take to be a good negotiator?

That is really a difficult question. I wouldn’t even know where to start to analyse it. I have certainly read many negotiation books and found myself in various situations arguing (I mean negotiating) with important people on some point on which we have not agreed. I will focus on commercial negotiations related to selling products […]