Alexander Martinez coaching solutions

Mastering the Sales Journey: A Guide to the Stages of Sales Success

Sales is a dynamic and multifaceted process that requires a blend of strategy, psychology, and persistence. For junior sales managers, understanding the different stages of the sales process is crucial for driving success. While the specifics can vary across industries, for me, the sales journey typically unfolds in three phases: Prospecting, Engagement, and Closing. Each […]

The Ultimate Negotiation Playbook

In the intricate world of negotiation, many strategies claim to provide an advantage. However, based on my experience as a sales executive and my extensive literature research, only a few consistently prove their effectiveness across different situations. So, here are my top five negotiation strategies: BATNA, the Interest-Based Relational (IBR) Approach, Anchoring, Mirroring and Labeling, […]

Some ideas to control my emotions when negotiating

In previous articles, I mentioned what, in my opinion, it takes to become a good negotiator. Clearly, hours of practice and effort combined with knowledge will get you where you want, but there is one element that can ultimately compromise the outcome of the negotiation. Emotions can dominate a conversation, hijack it and take it […]

Can coaching help me manage my time better?

If there’s one prevalent theme in coaching sessions, it’s time management. Many clients need help managing or optimizing their free time or may feel dissatisfied with their work-family life balance. Definitely, the subject is important because one can end up feeling unhappy or unproductive when having the impression of spending the whole day attending emergencies […]

The hormones that control our life

Since I learned about this topic, I think I can divide my life into a before and after. I mean, many things started to make sense after understanding how some of the many hormones that our body produces can determine our state and therefore influence our decisions. Four hormones we produce daily are colloquially known […]

Is it convenient for me to sell in international markets?

Many people who have small businesses and have grown enough to position themselves well in their local markets ask me if there is any difference between selling in your country and international markets. In my opinion, there are quite a few differences in many aspects. I will try to expand this idea based on my […]

A non-traditional negotiation strategy

An idea based on a topic that could be political A few years ago, I asked an Iranian client about his opinion regarding the sociopolitical situation that his country was experiencing with the United States. I was curious about it because the representatives of this company were very open to Western culture; they did business […]

Understanding Sales Profiles: Finding the Best Fit for Success

The Myth of the “Snake Oil Salesman” When many people think of sales, they often imagine the stereotypical “snake oil salesman”—a smooth talker, insistent and somewhat deceptive. This caricature suggests that a successful salesperson is someone who can sell anything to anyone, often by stretching the truth. However, the reality is that there are various […]

The king of the House of Cards

In business, as in life, perspective, or how you see things, is everything, or at least it plays a vital role. Throughout my life, I have encountered people with a very particular profile; I could define them as arrogant (although not necessarily idiots) or simply proud. They are people who tried to sell me the […]